紀信光老師
 

e-mail
hkchi@mail.nhu.edu.tw

Phone
05-2721001#50207

Room
成均館C207

Office Hours
二三四

期刊 publication

期刊

國際學術期刊 19 篇

  1. Hsinkuang Chi, Huery Ren Yeh, Cherng-Ying Chio (2012/July). The Mediation Effect of Information Presentation Style on The Relationship between Banner Advertisements and Advertising Effectiveness. International Journal of Business and Management, 7(14), 46-52. (ABI/ ProQuest, EBSCO)
  2. Hsinkuang Chi, Chun-Hsiung Lan, & Battogtokh Dorjgotov (2012/June).The Moderating Effect of Transformational Leadership on Knowledge Management and Organizational Effectiveness. Social Behavior and Personality, 40(6), 1015-1023(9). (SSCI)
  3. Hsinkuang Chi (2011/Aug.). The application of Technology Acceptance Model and Theory of Reasoned Action on the Molecular Gastronomy Message. The Journal of Global Business Management,7(2,),145-154. 國科會研究計劃NSC97 -2515 -S -343 -001 - (ABI/ ProQuest).
  4. Tung-Sheng Kuo, Hsinkuang Chi, & Battogtokh Dorjgotov (2011/June). Mediation effect of Knowledge Management in the relationship between Technology and Organizational Effectiveness – an Empirical Study of Mongolian Academy of Sciences. The Journal of Human Resource and Adult Learning,7(1). (ABI/ ProQuest, EBSCO)
  5. Hsinkuang Chi, Chun-Hsiung Lan, & Battogtokh Dorjgotov (2011/Feb.). The Influences Of Organizational Culture and Human Resource Development on R&D Organizational Effectiveness – the Mediating Effect of Knowledge Management.Journal of International Management Studies, 6(1), 139-150 (ABI/ ProQuest)
  6. Hsinkuang Chi, Huery-Ren Yeh, & Yi Ching Tsai (2011/ Feb.). The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser. Journal of International Management Studies, 6(1),92-97 (ABI/ ProQuest)
  7. Hsin kuang Chi, Huery-Ren Yeh,& Yu Lin, Chen.(2010/Dec.). The Moderating effect of Locus of Control on Customer Orientation and Job Performance of Salespeople. The Business Review, Cambridge,16(2), 142-148. (ABI/INFORM)
  8. Hsin Kuang Chi, Huery Ren Yeh, Ming Wei Huang (2009/Apr.). The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion on Purchase Intention --- The Mediating Effect of Advertising Endorser. The Journal of Global Business Management, Vol.5(1), 224-233.
  9. Hsin Kuang Chi, Huery Ren Yeh, Ya Ting Yang (2009/Feb.). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. Journal of International Management Studies, 4(1),135-144.
  10. Hsin Kuang Chi, Huery Ren Yeh, Kuo Ting Liao (2009/Feb.). The Influences of Brand Image and Sport Sponsorship on Brand Equity: A Mediating Effect of Sport Sponsorship. Journal of International Management Studies, 4(1), 58-66.
  11. Hsin Kuang Chi, Huery Ren Yeh, Cherng-Ying Chio (2009/March). The Effect of Brand Affect on Female Cosmetic User Brand Loyalty in Taiwan. The Journal of American Academy of Business, Cambridge,14(2),230-236. (ABI/INFORM)
  12. Hsin Kuang Chi, Huery Ren Yeh, Cherng-Ying Chio(2008/December). The Mediating Effects of Internal Marketing on Transformational Leadership and Job Performance of Insurance Salespersons in Taiwan. The Business Review,Cambridge,11(1),173-180.(ABI/INFORM)
  13. Huery Ren Yeh, Hsin Kuang Chi, Cherng-Ying Chiou (2008/Dec.). The Influences of Paternalistic Leadership, Job Stress, and Organizational Commitment on Paternalistic Leadership, Job Stress, and Organizational Commitment on Organizational performance: An Empirical Study of Policemen in Taiwan. Journal of International Management Studies, 3(2), 85-91.
  14. Hsin-Kuang Chi, Huren-Ren Yeh, Li-Hsin Liao (2008/June). Applying Fuzzy Analytic Hierarchy Process to Explore the University Organizational Performance in Taiwan. The Journal of Human Resource and Adult Learning, 4(1),39-46.
  15. Hsin-Kuang Chi, Huren-Ren Yeh Chia-Wen Chen (2008/Apr.) The  Relationship among Internationalization Motivations, Strategic Factors, Entry Modes, Organizational Controls and Operational Performances – A Study of Taiwanese Enterprises in Mainland China. The Journal of Global Business Management, Vol.4(1), 66-73.
  16. Hsin-Kuang Chi, Huren-Ren Yeh, Chiou-Huei Yu (2008/Apr.). The Effects of Transformation Leadership, Organizational Culture, Job Satisfaction on the Organizational Performance in the Non-profit Organizations. The Journal of Global Business Management, Vol.4(1), 129-137.
  17. Hsin-Kuang Chi, Cherng-Ying Chiou (2007/Dec.). The Work Adjustment of Taiwanese Expatriates. The Business Review, Cambridge, Vol.8(2), 267-272. (ABI/INFORM).
  18. Hsin-Kuang Chi, Hsien-Pei Tsai, Pi-Fen Chang (2007/Dec.). Investigating therelationship among leadership tyles, emotional intelligence and organization commitment on job performance: A study of salespeople in Thailand. The Journal of Human Resource and Adult Learning, Vol. 3(2), 199-212.
  19. Hsin-Kuang chi, Huery-Ren Yeh (2006/Nov.). The Influence of the Taiwanese on   Expatriate Adjustment and Intent to Stay in Overseas Assignment. The Journal of Human Resource and Adult Learning, 2(2), 99-106.

國內學術期刊 6篇

  1. 紀信光、洪偉倩 (2011/10). 知覺風險對主觀規範及使用意願之影響—以主觀規範為調節效果。商經論叢，2(2) ，41-50。
  2. 紀信光、陳依齡 (2011/10). 橫幅廣告對態度及廣告效果之影響—以廣告態度為中介效果。商經論叢，2(2) ，70-79。
  3. 紀信光、廖國廷、陳雅雯 (2009/06). 企業進行運動贊助對品牌形象及品牌權益之影響－以運動贊助為中介效果。長榮運動休閒學刊，3，p45-53.
  4. 紀信光、章孟宸、余秋慧 (December/2008).服務品質與行為意向間的中介模型研究 - 以行動加值服務為例。商管科技季刊，5(4)，575-596。
  5. 紀信光、余秋慧 (2008/June). 非營利組織的轉換型領導、組織文化與員工工作滿足對組織績效影響—以社福慈善基金會為例。非營利組織管理學刊，5，65-82。
  6. Huery-Ren Yeh, Hsin-Kuang Chi, Chi-Fung Lu (2007). The Effects of the Economic Development and Demographic Change on the National Savings in Taiwan. 管理科學研究2007 第二屆管理與決策學術研討會.(特刊,),189-208.